Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere. That’s full access to recordings of every keynote, workshop, and session-the ones people travel thousands of miles to see. Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket. As you scroll through the Explore feed, you'll see more Reels videos interspersed as vertical videos and labeled as Reels.ģ Days of World-Class Training-Zero Travel! The top of the Explore page will show a big Reels video selected for you. You can also discover reels from other accounts on the Explore page on Instagram. In addition, the Reels tab on their profile will display any reels they've uploaded, including those they didn't share to their feed. If they've uploaded a Reels video to their feed, you'll see the cover image in the grid on their profile like any other post. You can also see the reels for an account by going to their profile. If someone you follow uploaded a reel, you'll see that video in your home feed as you scroll through. You'll recognize an Instagram Reels video by the icon in the lower-left corner of the video when scrolling through your feed, or in the upper-right corner when looking at someone's Instagram profile.
Reels can be uploaded to Stories or the feed in addition to a Reels gallery on your profile, and they can even appear on the Explore page. They can only be uploaded on mobile devices.Ĭhances are you've seen reels on Instagram already, even if you didn't realize it. They can be filmed as one full take or a series of takes stitched together.They can be filmed directly within the Reels camera and/or uploaded from your camera roll on your mobile device.They can be from 3–15 seconds in length.They're short-form video content in full 9:16 portrait mode.Here are some quick highlights about reels:
In this way, Reels is very similar to Instagram Stories-and you even access the Reels camera from the same Stories camera. Unlike IGTV, Instagram realized that for Reels to be effective and used regularly, the feature had to be built into the existing Instagram interface. The feature is touted as a response to the popularity of TikTok and a way to create similar content within the Instagram platform. Instagram Reels rolled out to the majority of users in August 2020.
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